This year, over 750,000 RAC members have been actively engaged with the program. But we’re still growing and we’re looking for partners to grow with us. Our vision is to establish long-term partnerships that help members by easing cost of living pressures and helping them save – but also help support local WA businesses like yours, too.
350,000+
active users of member benefits per month
810,000
'Your Member Update' email subscribers per month
180,000
Member Benefits website views per month
$190
spent by RAC members on average per month using the program*As a purpose-led member organisation, we serve more than 1.2 million members and the wider WA community.
We’re on the lookout for partnerships which provide a product or service that:
- Offsets the cost of everyday living through frequent savings and repeat purchases
- Have WA-wide presence across metro and regional or online delivery and purchase capability
- A commitment to a 5-star customer experience
- Can provide a best-in-market discount for RAC members
- Commitment to advertising the offer in your own marketing channels
We use a variety of channels to promote our partnerships:
- Promotion in our member communications eDM, flyers, branch network and statements
- Social posts through our RAC Facebook page
- Advertisements in our Horizons magazine
- Dedicated Partner presence on our website
Some of our partners:
What our partners are saying
“Since beginning the partnership in 2019, the added value to our customers has been a true differentiator for our business and has generated real results for our business growth. RAC members spend over 20% more per visit on average than non-members, and they shop more often.
With over a third of RAC members shopping because of the discount, the increase in sales and customer experience far outweighs the impact of the discount to the bottom line. The recognition and trust in the RAC brand amongst West Australians also supports the growth Wizard Pharmacy’s franchise network and brand.”
- Gavin Feilding, General Marketing Manager, Wizard Pharmacy Services
“Our partnership with RAC has not only reignited our existing customer relationships but continues to open doors to a whole new set of customers. Since our partnership started, our brand awareness and market share has grown in excess of 10% and continues to grow month on month providing excellent value and customer satisfaction.”
- Glen Mortimer, General Manager Retail | Marketing, Retravision
“AQWA The Aquarium of WA has partnered with RAC for over 5 years, giving WA locals discounted tickets through the Membership Benefits program. RAC and their Members are a critical part of our business and the support AQWA receives is exceptional.
From strategic member communications planning as well as advertising AQWA across their channels RAC has an amazing team to ensure we, as a business, receive value from the program. We look forward to partnering with RAC for many more years to come.”
- Verity Nelson, Sales & Marketing Manager, AQWA
*Derived from average member spending in 2022
